Pay Per Click

Pay per click advertising is one of the most used means of bringing traffic to a web site today on the internet.

I'll give a simple example of a pay per click scenario, you have a web site where you offer antique weapons, and sell books about this subject, a person goes to a major search engine, such as google, and types in "antique weapons", in the search results your web site comes up, the person clicks on it, now they're on your web site. What ever you bid on that key word, say .25 cents, that's the cost to you for that person to find the site.

The major pay per click search engines out there are Google, Overture(yahoo now) , though overture was the pioneer of this going back to 1997, and today the fight goes on between overture and google adwords.

Pay per click or cost per click (cpc) is a very effective means of bringing traffic to your web site to produce sales.

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