Niche Marketing

Niche marketing is when your advertising is geared to a specific target audience, and the other side of the coin would be advertising to the general public.

And example of "niche marketing", you have a site that offers "Elvis" memorabillia so you target ezines, newsletters, magazines etc, who deal only with Elvis, thus your going to a specific audience, a niche.

Niche Markets tend to buy and visit the same websites, magazines, newspapers, tv shows, radio stations, and this becomes the single most important thing about these people and the market.

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